Increase Sales with Digital Signage
People have a shorter attention span than goldfish. This is a study result that doesn't really do justice to either the vertebrates or us, and ultimately is also questionable (The Myth of 8 Seconds). Yet there is a grain of truth in the thesis. The daily flood of information challenges us. We quickly decide whether to pause and give more time to the content. The same applies at the point of sale. This is a challenge for retailers, which they can no longer successfully meet with posters and flyers alone.
Gaining and Holding Attention
Retailers should follow a rule of thumb: moving images are more captivating. They increase attention and remain in memory longer. Digital signage has been serving as a prime example of this at the point of sale for several years. Digital signage indoors or outdoors stands for modern and flexible communication, which can include videos, but above all, convinces through changing content that creates variety.
Retailers can give their products the necessary space, and that on a daily basis. At the same time, they gain more flexibility, as changes and additions are easily possible. But these systems do much more: besides broadcasting content, they can be used, for example, as touch displays. This promotes interactivity with customers, leads to a stronger engagement with the content, and results in more customer loyalty.
Bright Sales Prospects
Other digital signage advantages such as uniqueness, cost efficiency, ease of use, or targeted customer addressing are usually well known in the trade today. A study that focused on 250 retailers in the UK last year also showed that the use of digital signage has a positive impact on sales growth. Over 90 percent of retailers were able to record such an increase after investing in the solution.
However, there is still room for improvement in implementation. A third of the respondents had not yet had any contact points with the solution in their own business. A survey by the Society for Innovative Market Research (GIM) on behalf of the global marketing-at-retail association POPAI showed a few years ago that, besides the topic of "financing," the lack of a communication concept is perceived as a hurdle.
Concept Needed!
A legitimate concern: without suitable, creatively prepared, and captivating content, the full potential of digital signage cannot be exploited. Setting goals is therefore a top priority. After that, retailers only need to find suitable hardware and software and can use the systems to convince their customers of products or motivate them for more interaction with offers.
When choosing a solution, those responsible should keep a keen eye on the aspect of "usability." Working with digital signage systems should be intuitive for employees. Our Cloud Coffee Board, for example, can be conveniently controlled from the central office. This allows a response to current circumstances as well.
Image advertising, discount promotions, price boards – with digital signage, offers can be staged in a modern and effective way. We will be happy to advise you – of course, without obligation!